The Super Mario Bros. Movie
Website x Super Bowl Activation
Studio: Wild Card Creative Group
Role: Senior Art Director
In partnership with Universal Pictures and Illumination, we launched the Super Mario Bros. Plumbing website on Super Bowl Sunday to promote upcoming movie. The website, filled with easter eggs and other super-fan goodies, was an instant hit and helped propel the SMB Plumbing commercial to #2 on YouTube (behind only RiRi's halftime show). Check it out and see if you can find all the hidden throwbacks...and if you're in Brooklyn or Queens, don't forget to make an appointment!
