HELSTROM

Twitter Prologue Series
Studio: Wild Card Creative Group
Role: Senior Art Director

We wrote and brought to life a suspenseful five-part animated prologue series using custom illustrations and top-tier talent VO. We based our series on the show’s eerie title sequence. These pieces were released once a week leading up to the premiere directly to fans who “subscribed” via Twitter by liking/retweeting our AV trailer.

On Twitter, when the trailer launched, fans could interact with the post to receive a special recording from one of the cast members letting them know their support is welcome and that now they’ll receive the prologue pieces weekly as the show airs. Later the prologue animations were added to the Hulu platform 🎉

We also created a dial in number for the Saint Teresa Center for Mental Health full of easter eggs and of course, lots and lots of screaming.